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Golden cinnamon swirl loaf cake with a tender crumb and ribbon of brown sugar cinnamon throughout, dusted with powdered sugar

The Cinnamon Swirl Loaf Cake You'd Never Guess Starts with Sour Cream

This cinnamon swirl loaf cake uses sour cream for an incredibly tender crumb and a simple streusel for crunch. The key was layering the cinnamon sugar swirl in the center of the batter—expect a bakery-style loaf that stays moist for days without getting gummy.
Prep Time 20 minutes
Cook Time 55 minutes
Total Time 1 hour 15 minutes
Course Coffee Cake, Dessert
Cuisine American
Servings 10 servings
Calories 380 kcal

Equipment

  • 9x5-inch Loaf Pan
  • Parchment Paper
  • Stand Mixer
  • Hand Mixer
  • Medium Bowl
  • Small Bowl
  • Cooling rack
  • Pastry Cutter

Ingredients
  

For the Cake Batter

  • 270 g all-purpose flour
  • 3/4 tsp baking powder
  • 1/2 tsp baking soda
  • 1/2 tsp salt
  • 100 g butter
  • 200 g granulated sugar
  • 2 eggs room temperature
  • 1 1/4 tsp vanilla extract
  • 200 g sour cream 14-18% fat
  • 30 g vegetable oil

For the Cinnamon Swirl

  • 1 1/4 tbsp ground cinnamon
  • 2 tbsp all-purpose flour reserved from the dry ingredients

For the Streusel Topping

  • 60 g all-purpose flour
  • 50 g dark brown sugar
  • 1/2 tsp ground cinnamon
  • 40 g cold butter for streusel

For the Cream Cheese Glaze

  • 50 g cream cheese room temperature
  • 1 tsp vanilla extract
  • 35 g powdered sugar
  • 3-4 tsp milk

Instructions
 

  • Preheat your oven to 350°F. Line your loaf pan with parchment paper, leaving a couple inches of overhang on the long sides so you can lift the finished cake out easily.
  • Make the streusel: Combine 60 g flour, 50 g dark brown sugar, and 1/2 tsp cinnamon in a bowl. Cut in 40 g cold butter using your fingers or a pastry cutter until it forms pea-sized crumbs. Pop it in the fridge while you make the batter—this step is crucial for crunchy streusel.
  • Mix the dry ingredients: In a medium bowl, whisk together 270 g flour, 3/4 tsp baking powder, 1/2 tsp baking soda, and 1/2 tsp salt. Set aside.
  • Cream the butter and sugar: In a large bowl, beat 100 g butter and 200 g granulated sugar until light and fluffy, about 3 minutes. Add 2 eggs one at a time, beating well after each, then mix in 1 1/4 tsp vanilla extract. The smell of vanilla and butter at this stage is pure baking therapy.
  • Add the sour cream and oil: Mix in 200 g sour cream and 30 g vegetable oil. The batter might look a little curdled at this point—that’s totally normal and means everything is emulsifying properly.
  • Fold in the dry ingredients: Add the dry ingredients in two additions, folding gently with a spatula until just combined. Do not overmix or the cake will be tough. Reserve 2 tablespoons of the flour mixture before you mix it in. This is the non-negotiable step that keeps your swirl from sinking.
  • Prepare the swirl: In a small bowl, stir together 1 1/4 tbsp ground cinnamon and the 2 tablespoons of reserved flour mixture.
  • Layer the batter: Spread half the batter into the prepared pan. Sprinkle the cinnamon mixture evenly over the batter. Gently spread the remaining batter on top, using an offset spatula to smooth it.
  • Top with streusel: Sprinkle the chilled streusel evenly over the top of the batter. You’ll love the way it looks before it even hits the oven—all buttery, sandy crumbs.
  • Bake: Bake for 55-65 minutes, or until a skewer inserted into the center comes out clean or with a few moist crumbs. If the streusel is browning too fast around the 50-minute mark, tent the pan loosely with foil.
  • Cool: Let the cake cool in the pan for 20 minutes, then use the parchment sling to lift it out and transfer it to a wire rack. Cool completely before glazing.
  • Make the glaze: Beat 50 g cream cheese until smooth. Add 1 tsp vanilla extract, 35 g powdered sugar, and 3-4 tsp milk, beating until smooth and pourable. Drizzle over the cooled loaf. Watching the white glaze cascade over the golden crust is my favorite part.

Notes

1. Room temperature ingredients aren't optional. Cold eggs or cold sour cream will seize the butter, giving you a dense, hockey-puck loaf. Leave them out for 30 minutes before starting. Trust me on this one—I've made the mistake twice.
2. Don't skip the parchment paper sling. This loaf is delicate when warm. Parchment paper makes lifting it out cleanly a total no-brainer. Even if you mess up the slicing, the presentation stays beautiful.
3. Test for doneness at 55 minutes. Ovens run differently. A toothpick inserted into the center should come out with a few moist crumbs, not wet batter. If it's browning too fast, tent it with foil and keep going.
4. Let it cool completely before glazing. If the cake is even slightly warm, the cream cheese glaze will melt into a puddle instead of sitting beautifully on top. I know it's hard to wait, but it makes all the difference.
Keyword Cinnamon, Coffee Cake, Loaf Cake, vegetarian