Use unflavored dental floss to cut the rolls; a knife squishes the spiral flat. Don't add more than 1 1/2 cups of strawberries — the extra juice makes the dough soggy. Assemble through cutting, cover, and refrigerate overnight for make-ahead rolls; let sit at room temperature 30 minutes before baking. Store baked rolls in the fridge up to 4 days or freeze up to 2 months. Reheat at 300°F for 8 to 10 minutes.